Brilliant Idea: Branding and Design

Lighthouse Innovation came to me to design a logo and other design materials for their new venture Brilliant Idea, a microcredit program that they were running on behalf of the ACT Government. The program provides small loans and mentoring to low income women in Canberra who are keen to start their own business.

The brief was ‘bright’ and ‘eyecatching’ and they also liked the use of the exclamation mark (!) so I designed a series of initial logos for them, then reworked the ideas in consultation with them. Once we were on the same page, I finalised the design options and presented them again. The final design is shown bottom left, with other similar designs shown below centre and right.

They liked some photos that I had taken earlier at the Handmade Market so I used my photos to design the first draft of an A5 flyer, depicting three small business women. I gained permission from the women photographed and they were happy to be involved. A detail from the first draft of the flyer is shown below.

The final A5 Flyer design is shown below. The decision was made to feature one small business owner only to better focus the design and allow for the required informational text.

Next I designed a website to advertise the program, shown below.

Finally, I designed a pull-up banner for Lighthouse Innovation to use at events to promote the Brilliant Idea program to Canberra women. The client wanted this to be quite text heavy so that the program could be understood easily.