Designed by Jen Leheny for Canberra Southern Cross Club for their members only gaming promotions, these posters each needed their own look and feel.
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/579a2859-a128-41d3-a287-1be04a2225cb_rw_1200.jpg?h=b0fdec41338481c307990cf49243dce0)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/4fe7c489-e35c-478b-84de-7bcd7d6a0dc6_rw_1200.jpg?h=8b044082dc59d2c624c95aac68aefdcc)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/eff701f8-ed61-40fa-9e35-0601a0b708d9_rw_1200.jpg?h=c32548b52d7ee899374321ec15540335)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/5bacb985-9ce6-4d9e-b96a-e4be5d8244fd_rw_1200.jpg?h=9d78404590f144aaa3d130863de954de)
For each of these promotions, I was given only the title to suggest the direction of the design - along with information about draw dates, prize amounts, and how to enter.
In each case, the title given suggests the theme of the marketing material, so I first conducted research to see which direction would be the best one to follow. I used a combination of stock vectors and background textures as a base for each design.
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/deeaf746-515f-440e-bfde-4ee80b10f17e_rw_1200.jpg?h=4f30d91603c8daae672bfb0864429151)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/19b32b09-252d-42bd-b918-82fde06afedc_rw_1200.jpg?h=1cb5b9666ce88d0f08599af4be6a0cff)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/1618933d-a591-4815-ac66-85ca284d0c49_rw_1200.jpg?h=79cd2bad4e148c0bfcc6a98fdd070ece)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/f819139b-3ab2-43d0-bb2c-359ee5118c33_rw_1200.jpg?h=12036739c73823a0b51ae90ab1a6a84b)
Bright colours and eye catching designs ensure these promotions can't be missed.
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/91090be3-6003-4a18-b825-e5bcb9b90fdc_rw_1200.jpg?h=d2fd173c773780bb42ccc0b168519dd5)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/f30d5b4e-e87a-4a0e-b89f-f463b4665e29_rw_1200.jpg?h=c46bda611ea1f8ed5843802f9e5204e7)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/08207901-68fd-4a76-b918-c1a9f0a71017_rw_1200.jpg?h=2b51fcdeb9f2accb67aebab71028a8b2)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/c43c7d01-ed6f-4f9a-9e56-0d05702f3b5c_rw_1200.jpg?h=02aa05c38cb799f8ddedfb98290fd0e1)
I used typography and illustrations to design each themed poster.
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/7db1ecc3-6663-432e-8b9c-4472fd6a167f_rw_1200.jpg?h=51a09a856344cf66ea1a1e40083d7e6d)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/b52f1956-4eca-4982-a2d7-a26ea38e0847_rw_1200.jpg?h=75dcc43823c1b312c7b412301849687d)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/cf5f315c-a3f2-4db0-bd26-9f1f7b3c447c_rw_1200.jpg?h=d68885c2adb896c30641835895419422)
![](https://cdn.myportfolio.com/e9e89c4048dca1038c87ff514f488645/33165e76-b2c1-4c52-b43e-11f77b90cb61_rw_1200.jpg?h=2f978b96a470d53896303d782500fec1)