Gaming Promotions

Gaming promotions, designed by Jen Leheny for Canberra Southern Cross Club.

Designed for the Club’s members only gaming promotions, these posters each needed their own look and feel, and to stand out about the noise and lights of the gaming area. Each poster was designed to be bold, bright, and distinctive, while complying with relevant gaming regulations.

For each of these promotions, I was only given the promotion title to suggest the direction of the design – along with information about draw dates, prize amounts, and how to enter.

In each case, the title suggested the theme of the marketing material, so after some research to see which direction would be the best one to follow, I used a combination of stock vectors and background textures as a base for each design, reworking and combining them to present an eye catching display.

As well as designing these posters, the designs were reworked into digital display screens, A-Frames, and DLs for display around the Club.